Last week, I shared a few secrets with you on how I grew $1M of recurring revenue for one of my businesses in only 17 weeks earlier this year (2013). If you missed this article click here to download your own copy.
Today I want to share with you some of the deep dark secrets of my past, and what I had to endure to evolve this knowledge base on how to create a sustainable rapid growth environment for your practice.
YES -ONE MILLION DOLLARS TWICE
To lose $1M is to appreciate the fine line between success and failure, and to further appreciate how a rapid growth environment that is ego driven can bring you down much more quickly than you think. But to then go through it all again less than 4 years later was nothing short of mass destruction and for a moment in time, almost ruined everything good in my life.
This was my darkest hour. Years of success, then failure twice in four years!
My entire life unraveled before my eyes. I drank too much, became bitter and twisted, stopped exercising and blamed everyone else. I had become the ultimate victim.
WITHOUT HARD LESSONS, BELIEFS ARE THEORIES
I am not proud of the mistakes I made. But I am extremely proud to have always gotten up again after being dealt knockout punches more than once.
Today I possess an undeniably unique appreciation of how tough being a business owner can be at times, and how lonely it can be in those dark moments of uncertainty when debtors blow out or you lose a couple of key clients, or a quality employee walks out on you.
Although resilience and determination are extremely important please do not be distracted by them as the only ingredients to achieve Business Mastery.
You must actually do what a business master does to become one. Surprisingly after years of study and documenting, I can proudly offer you the SYSTEM TO MASTER YOUR PRACTICE.
LINING UP YOURDOMINOS:
Having directly worked for and then ultimately personally coached, consulted and advised many Business Masters in how to improve their businesses over the journey, I now appreciate the importance of doing things in the right order.
Many of you understand much of the basic principles and theories, but what you keep telling me is putting it into practice is a whole different ball game.
Your dominoes also relate to a number of key success ingredients, not just implementation strategies.
What I really love is when your entire team becomes aligned with your goals and objectives, and together you pursue these with passion and direction. We even had a client recently telling their accountant “they wanted to work for the accounting firm” because of the messages coming out of the firm to the firm’s clientele.
CLARITY, FOCUS, IMPLEMENTATION
These three little words mean everything. Getting the good mail can be helpful but not nearly as practical as a bonafide strategy to go and implement. And knowing what comes next after your first initiative, and so on, is perhaps why so many accountants have joined our Best Practice Program in the last 18 months.