THE SECRET

There is a secret most people will never learn about how close they might already be to achieving business investor or business master status already. But sadly, they will not because they are focusing on the wrong END GAME.

WE ALL BEGIN AS EMPLOYEES

With the exception of business master families (which we will discuss in a moment) I nobody else is born a business owner. Instead we all typically start out as employees before owning businesses. My first job was a paper round at nine years of age.

SELF EMPLOYMENT

One day for various reasons we start a business. If you’re like me, the day I joined John Robertson’s business it had grown to $15Million USD in less than three years. With myself as an employee and one of the few key driving forces contributing to that result, I realized I should “go out on my own”.

Most self-employed people “go out on their own” because a light bulb went off saying it was “time” to try for themselves. Others start or buy businesses through circumstances regarding their employment changing.

TURNING SELF EMPLOYMENT INTO A BUSINESS OF VALUE

The moment we have started or purchased our own businesses, our next objective is to turn the small business that employs us into something of value. When I run my seminars and discovery workshops I ask attendees if they describe themselves as self employed or business owners. Before learning the definition of each, most will say they are business owners because they prefer being seen as a business owner than someone who is self employed.

BUSINESS OWNERS DON’T AIM AT THE BULLSEYE

99% of the clients I work with originally had intended to “cash in” their businesses one day and hoped that they would eventually sell their businesses for considerable value. Which would provide a tidy financial sum for them to retire on. They soon learn that this is not the end game they should be aiming for.

“Why would I cash in my business, deposit the takings from the sale in a bank and then earn 5% or 6%? When I can earn 32% per annum and it’s compounding at 15% per year because of business growth and it only takes five hours a week”

Indirectly if we disagree with the above quote from a business master, then what we are saying is we prefer the concept of hoping to die before we run out of money because that is what we are aiming for when we cash in our businesses.

WEALTH CREATION THROUGH BUSINESS MASTERY

Instead of cashing in a healthy business once it has become valuable, business investors and business masters know that a well-run business is (in most cases) only a few short years away from enabling the business owner to elevate themselves way above day to day operations and start enjoying the fruits of their earlier years.

THE EXCEPTION – THE BUSINESS MASTER FAMILY DYNASTY

There are some families that understand the principles of business mastery, and they grow and evolve businesses into empires which are then handed from generation to generation. These families develop the competencies and expertise to exist “above” their businesses and enjoy the fruits of their labor for years and years.

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